Brief to delivery.

01Overview

Amazon's global learning and leadership teams needed polished multimedia that could make complex ideas land clearly — and stay consistent across many audiences and locations. On a lean two-person team, I owned this work end to end: concept, creative planning, directing, camera and lighting, editing, motion graphics, visual standards, stakeholder reviews, and final delivery.

02Approach

I translated stakeholder requests into clear production plans and matched the right format to each audience — balancing speed, quality, accessibility, and brand consistency against real business deadlines.

To sustain that volume without sacrificing standards, I built repeatable systems: a consistent intake-to-delivery pipeline and AI-assisted workflows that accelerated production while keeping every asset on-brand.

03Deliverables

• Executive messages & leadership interviews
• Training videos & learning content
• Testimonials & sizzle reels
• Motion graphics & event content
• Branding, print & digital collateral
• Photography & visual learning materials

Selected Frames

01Overview

Royal Caribbean needed learning content that was engaging, clear, and visually consistent for a large, diverse, global workforce. I drove the visual and multimedia direction — developing the video, motion graphics, animation, and audio that made complex material easier to understand and retain.

02Approach

I used visual hierarchy, pacing, branded design, and storytelling to make the content feel cohesive and approachable — supporting comprehension without overwhelming the learner.

Rather than treating video, graphics, and audio as separate deliverables, I designed them as one experience built in Articulate Rise, so every element reinforced the same learning goal.

03Deliverables

• Interactive eLearning built in Articulate Rise
• Training videos & learning content
• Motion graphics & animation
• Presentation & interface visuals
• Narration & audio support
• Branded learning assets

Selected Frames

01Overview

ION needed integrated campaign systems that stayed visually consistent across broadcast, digital, print, mobile, social, and sales environments. I led and executed the campaign creative across all of them — developing concepts, producing collateral, designing the mobile app UI, and keeping distributed creative teams aligned.

02Approach

I built each campaign around a strong central idea, then adapted typography, imagery, color, motion, and messaging per channel while preserving one unified brand experience — from a broadcast bumper to a bus-shelter poster to an app screen.

03Deliverables

• iOS & Android app UI/UX
• Broadcast graphics & motion design
• Digital campaigns & social
• Print collateral, direct mail & OOH
• Presentations & sales materials
• Promotional assets

Selected Frames

01Overview

News moves fast — creative has to be accurate, clear, and on-brand across broadcast, editorial, digital, and promotional channels, often on same-day deadlines. I produced that work daily: on-air graphics, motion packages, editorial layouts, promotional assets, digital content, and photo retouching, all held to a consistent production standard.

02Approach

At broadcast speed, every typographic and layout decision has to earn its place. I prioritized clarity, hierarchy, legibility, and speed so each design communicated in seconds — while staying polished and appropriate for its channel.

03Deliverables

• Lower thirds, title sequences & show graphics
• Motion packages & on-air animation
• Editorial spreads & magazine covers
• Newsletters & web graphics
• Promotional campaigns
• Presentation assets & photo retouching

Selected Frames